
About Us

OUR STORY
Chihuahua isn’t just a state in Mexico; it’s a tapestry of memories, a lineage etched in the rugged beauty of the land. Picture this: Sundays at my grandfather’s hacienda, where the air is filled with the warm scent of sotol and laughter dances in the breeze. That’s where he’d share a sip of sotol with sangrita, spinning tales of the old days as if time were a mere thread in his hands.
Here, our roots run deep. They are in the whispers of the wind that carry stories of our ancestors, like Reuben Creel, whose journey from Mexico’s U.S. Consul to the heart of Chihuahua painted the canvas of our family history. He married Maria de la Paz Cuilty, an union that birthed nine children, each a unique chapter in our story.
Among these children was Enrique Creel, a name steeped in the annals of Chihuahua’s rich state history. As Governor, Minister of Foreign Affairs, and Ambassador, his legacy still echoes in the town of Creel, named in homage to his extraordinary role in the construction of the Chihuahua-Pacific railroad. Our great-grandfather was a true pioneer and a testament to Chihuahua’s spirit.

REUBEN CREEL

Mexico's president Porfirio Díaz, Enrique Creel, and other government officials during the 1909 presidential visit to Chihuahua.

Don Jaime Creel (grandfather) with Acrónimo Founders Jose Luis and Alessandra
ACRONIMO’S FAMILY
But our story doesn’t end there; it is just the beginning. Guided by the steady hand and love of our mom Denise, we learned that following our dreams with honesty, grit, and passion is the best legacy we can leave for ourselves and generations to come.
This is how Acrónimo Spirits was born, a dream shared by us, the Creel family, and our partners, bringing a piece of our home to the rest of the world. Acrónimo stands as a tribute to pioneers, a testament to our roots, and a celebration of our future. It’s a blend of past and present, deeply rooted in the soil of Chihuahua, always reminding us to reach for the same stars that shine over our precious desert home.


Founders Alessandra and Jose Luis and with their mom, Denise.
DESIGN BEHIND
THE BOTTLE
In partnership with Emiliano Godoy from TUUX, our bottle was carefully and thoughtfully designed to capture Chihuahua’s spirit and essence

Clear window /
into the spirit

glass with sand finish
celebrating the desert

360 Label honoring the
ongoing journey